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USA National Bestseller
About the book
In The Revenue Catalyst, author Geoffrey
Reid offers a compelling exploration of
the often-neglected art of sales,
positioned as the crucial fifth dimension
of business. Reid, drawing from
his rich journey from academia to a
sales maestro, delves into the evolution
of sales strategies and the critical role
they play in business success.
Reid offers a compelling exploration of
the often-neglected art of sales,
positioned as the crucial fifth dimension
of business. Reid, drawing from
his rich journey from academia to a
sales maestro, delves into the evolution
of sales strategies and the critical role
they play in business success.
This book serves as a comprehensive
guide, encompassing everything from
the psychology of sales and effective
team development to leveraging data
and KPIs for predictable outcomes. It
challenges conventional wisdom and
fills the gaps left by traditional business
education.
guide, encompassing everything from
the psychology of sales and effective
team development to leveraging data
and KPIs for predictable outcomes. It
challenges conventional wisdom and
fills the gaps left by traditional business
education.
Learn how to:
Unpack the science of sales and
understand the psychology behind
decision-making and persuasion;
understand the psychology behind
decision-making and persuasion;
Develop strategies for selecting and
nurturing top sales talent to build
your high-performance team
nurturing top sales talent to build
your high-performance team
Utilize KPIs to enhance predictability and efficiency
Leverage practical insights via Real-
world applications, case studies,
and hands-on techniques.
world applications, case studies,
and hands-on techniques.
The Revenue Catalyst is more than a book; it’s a strategic tool for anyone looking to excel in modern sales, including proactive business students, inquisitive sales professionals, budding entrepreneurs, and seasoned executives. Dive into this resource to transform your approach to sales and drive your business growth.
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