USA National Bestseller
The Revenue Catalyst
Mastering the art of sales. Building the people, systems and beliefs that make performance repeatable.
A sales and leadership masterclass for the new era of selling.
Sales is too consequential to be treated as improvisation, personality or pressure.
Drawing on Geoffrey’s journey from educator to sales leader and global CEO, The Revenue Catalyst explores positioning, psychology, talent development, execution, data and KPIs as parts of one connected revenue system.
It challenges conventional wisdom, fills gaps left by traditional business education, and offers leaders a practical doctrine for turning commercial potential into predictable outcomes.
Inside the book
What readers learn to build.
01Understand the science of sales, decision-making, persuasion and resistance.
02Select, develop and retain the sales talent capable of sustained performance.
03Use data and KPIs to make revenue more predictable, visible and coachable.
04Apply the ideas through real-world cases, practical techniques and leadership routines.
Reader perspectives
Recommended by leaders who build and sell.
“Geoffrey M. Reid’s The Revenue Catalyst turns the art of selling into a science of winning!”
Dr. Aaron Poynton · CEO, Omnipoynt Solutions; bestselling author
“Geoffrey expertly combines the science, art, and attitude of sales to create a comprehensive guide for business leaders looking to maximize revenue. He goes beyond technique to offer practical tools for developing people, process and performance.”
Samantha Kris · Reinvention practitioner, speaker and bestselling author
“Clear, actionable insights that stand out in the crowded sales landscape. A must-read for sales professionals.”
Jody DelVecchio · Director, McLean & Company
Available internationally
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ISBN 978-1-63735-279-0
Continue beyond the book