Photo credit: Petruta Moldovan
GEOFFREY
M. REID
Best-Selling Author
TEDx Speaker
CEO
Consultant
Professor
About
Geoffrey Reid began his career over
thirty years ago as a public policy
analyst in the Canadian Public Service after completing an undergraduate degree from Bishop’s University. In
recent years, he has been serving as a CEO for a private multinational
company with fifty locations around the world and is a global leader in business events and sales.
The Quantum Power of Belief: Your Mindset Shapes Success | Geoffrey Reid | TEDxConcordia University
My Services
Helping leaders turn vision into traction, by unlocking belief, building systems,
and driving growth that lasts
Overview

I help organizations unlock hidden revenue, elevate performance, and rethink leadership by combining systems thinking, sales psychology, and belief-driven execution.

As a bestselling author, TEDx speaker, former CEO of a global business intelligence and events firm, and contributor to multiple early stage ventures, I've led high-performance teams and built scalable strategies that drive real-world results.

I work directly with private and public sector firms, universities, institutions, and sustainability-driven organizations, partnering with founders, executives, managers, and sales teams, to solve complex challenges. Whether it’s scaling a sales system, aligning a leadership team, or crafting a message that moves markets, I help turn obstacles into momentum.

I also offer executive coaching and performance audits grounded in data, helping salespeople grow revenue, and helping managers grow people.

How I Help

Not everything fits in a box, and neither do my clients. While the services below reflect proven areas of impact, many of my most valuable engagements are custom-built. Whether you need a trusted advisor, a behind-the-scenes strategist, or a high-leverage intervention, I tailor solutions around your goals, not mine.

Here are some common ways I can help clients solve meaningful problems and accelerate results:

1. Sales System Design, Coaching & Performance Analytics
For B2B leaders, startup founders, and revenue teams:
  • Build and scale effective sales systems
  • Optimize lead generation and sales
  • Coach teams with data-backed performance reviews
  • Design custom growth plans to increase revenue and retention
Read More
THE BOOK
USA National Bestseller
In The Revenue Catalyst, author Geoffrey Reid offers a compelling exploration of the often-neglected art of sales, positioned as the crucial to a sales maestro, business. Reid, drawing from his rich journey from academia to a sales maestro, delved into the evolution of sales strategies and critical role they play in business success.
This book serves as a comprehensive guide, encompassing everything from the psychology of sales and effective team development to leveraging data and KPIs for predictable outcomes. It challenges conventional wisdom and fills the gaps left by traditional business education.
THE REVIEWS
Geoffrey M. Reid’s The Revenue Catalyst turns the art of selling into a science of winning!
Dr. Aaron Poynton | CEO, Omnipoynt Solutions and USA Today & WSJ Best Selling Author
Geoffrey expertly combines the science, art, and attitude of sales to create a comprehensive guide for business leaders looking to... read more
Samantha Kris | Certified Reinvention Practitioner, Acclaimed Speaker & Best-Selling Author
In The Revenue Catalyst, Geoffrey Reid offers clear, actionable insights that stand out in the crowded sales landscape. A must-read for... read more
Jody DelVecchio | Director, McLean & Company
Interactive
Knowledge Check
Continued from pages 193 to 195 of The Revenue Catalyst
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